Tourist Arrivals to the Maldives Reach Record High in February 2015

19 Mar 2015

Tourist Arrivals to the Maldives Reach Record High in February 2015

Maldives tourism bounced back with record number of tourists visiting the country in February 2015. Beating the all-time record of 110,705 tourists in February 2014, the 120,468 tourists that visited the Maldives in February 2015, was the highest recorded in a month so far in the history of Maldives tourism. This was an increase of 8.8% compared with February 2014, as well as a significant improvement compared to the negative growth (-7.8%) registered in January 2015. With this boost, the total arrivals at end February 2015 was 217,541, an increase of +0.7% compared with the 216,001 tourists that visited during the same period of 2014.

1

By Region

Europe remained as the market leader at the end of first two months of 2015 with 49.3% shares. Europe, however, registered a negative growth of 1.9% in February 2015 leading to a negative 0.8% growth at the end of the period from January to February 2015 compared with that of 2014. While Western Europe was the largest sub region within Europe with nearly 20% shares, this sub region registered a negative growth of 2.9% in February 2015, which resulted in a negative 0.9% growth for the period from January to February 2015. This sub region brought in 23,060 tourists in February 2015, summing up the total for the period from January to February to 42,515. Northern Europe was the second largest sub region within Europe taking hold of 10.2% shares at the end of February 2015. This was the best performed sub region within Europe during the month of February 2015 with a solid growth of +15.5%. Total arrivals from Northern Europe at the end of February 2015 stood at 22,171, an increase of 15.3% compared with the same period of 2014. Third largest sub region within Europe was Central/Eastern Europe, accounting for 9.4% shares at the end of February 2015. Central/Eastern Europe was the weakest performed sub region within Europe during the month of February, registering a strong negative growth of 26.5%, mostly due to the heavy declines registered from Russia (-53.4%) and Ukraine (-45.4%). This sub region ended with a negative growth of 23.2% during the period from January to February 2015 with 20,457 tourists, compared with the 26,621 tourists recorded for the same period in 2014. Followed closely behind was the Southern Europe, contributing 9.1% shares to the total arrivals during the period January to February 2015. This was the second best performed sub region within Europe during the month of February 2015 with a healthy growth of 13.2%. Total arrivals from Southern Europe at the end of the period from January to February 2015 was 19,765, registering an impressive growth of 15.3% for the period, compared with that of 2014. East Mediterranean Europe registered a sharp decline (-6.9%) during the month of February 2015 due to the heavy decline registered from Israeli market (-48.5%). This sub region, however, managed a fair growth rate (+8.9%) for the period from January to February 2015 compared with that of 2014. East Mediterranean Europe contributed 1.1% to the total arrivals to the Maldives at the end of February 2015.

 

Asia & the Pacific, the second largest market generator to the Maldives, posted impressive results during the month of February 2015. With a total of 59,035 arrivals during the month of February 2015 and a strong positive growth of 21.1%, the region managed to offset the sharp negative growth registered during the month of January 2015, ending the period from January to February 2015 with a positive 0.9% increase compared with the same period of 2014. North East Asia bounced back with a robust growth of 25.7% in February 2015. This was the largest sub region within Asia Pacific as well as largest sub region as a whole, taking hold of a bulky share of 34.5% in arrivals at the end of February 2015. North East Asia, however ended with a negative 0.4% growth rate for the period from January to February 2015, due to the heavy decline registered during the month of January 2015. Second largest sub region within Asia Pacific, at the end of first two months of 2015 was South Asia with 5.2% shares. With an additional 5,566 tourists during the month of February 2015, an increase of 11.2%, arrivals from this sub region reached a total of 11,258 at the end of the period from January to February, which was an increase of 13.4% compared with the same period of 2014. South East Asia, the third largest sub region within Asia Pacific ended with a negative 5% growth for the period from January to February 2015. Market share of this region at the end of the period was 2.7%. Oceania did well with a double digit growth of 14.3% during the month of February 2015. At the end of the period from January to February 2015, this sub region posted a + 5.8% growth rate and a market share of 1.4%.

 

Americas was the third largest market generating region to the Maldives at the end of February 2015. With Brazil, and U.S.A posting robust growth rates of 67.6% and 35.9% respectively, during the month of February 2015, the region recorded a strong growth of 29.8% during the month. At the end of February 2015, Americas contributed 3.4% to the market shares and registered a growth rate of 9.6%. Followed behind was the Middle East region with 2.9% shares at the end of the period. Although the region posted a negative growth of 9.3% during the month of February, a solid growth of 14.7% was recorded from this region for the period from January to February 2015, compared with that of 2014. Africa registered a heavy decline during the month of February 2015. However, the region maintained a marginal growth of 1% for the period from January to February 2015. Africa contributed 0.5% to the market shares at the end of the period.

2

By Markets

China, the number one market to the Maldives, recovered well gaining momentum during the month of February 2015 with striking performance. With the Chinese New Year falling in February, the market registered a huge increase of +30.5% during the month of February 2015. This sharp increment lead to balance out the negative growth registered from the market during the month of January 2015, at the end of the period from January to February 2015. The market share stood at 29.3% for the period with a total of 63,818 tourists.

 

Italy remained at the second position with a market share 7.5% at the end of the period from January to February 2015. The Italian market has done well during the last two months, posting double digit growth rates, ending the period with a strong 13.5% growth. The Maldives attracted a total of 16,263 tourists from Italy at the end of February 2015.

 

Germany, stepped up to the third position with 7.3% shares. The German market has been progressing well, posting positive results in January and February 2015. In January 2015 the market registered a + 8.7% increase and in February 2015 growth rate was +10.3%. With these results, the market growth for the period from January to February 2015 was +9.6% with a total of 15,972 tourists arriving during the period.

 

With just 70 tourists less than that of Germany, the U.K market was pushed down to the fourth position also with 7.3% shares at the end of February 2015. The U.K market is also seen recovering with positive results during the last two months. While the average growth rate of the market at the end of February 2015 was 8.7%, a solid growth of 10.6% was recorded for the month of February 2015.

 

France overtook Russia to become the fifth largest market to the Maldives at the end of February 2015 with a market share of 5.7%. The French market, however, has been posting negative growth rates since July 2014. While the market registered a negative 11% in January 2015, France recorded a decline of 15.8% in February 2015, ending the period from January to February 2015 with a negative 13.6% growth rate.

 

During the last two months of 2015, while important markets such as Russia, and Japan registered declines of -43.9% and -0.6% respectively, significant increases were recorded from Denmark (+82.8%), United Arab Emirates (+47.9%), Brazil (+44.6%), Spain (+40%) and Romania (+33.9%) at the end of the period.

 

Other Indicators

The Maldives had 533 registered accommodation establishments with a total bed capacity of 31,918 at the end of February 2015. These include 112 resorts (23,907 beds), 19 hotels (1,744 beds), 232 guest houses (3,385 beds) and 170 safari vessels (2,882 beds). Out of these registered establishments, on average a total of 308 (27,670 beds) were operational during the period January through February 2015. The operational capacity included 106 resorts with 23,247 beds, 15 hotels with 1,508 beds, 106 guest houses with 1,568 beds and 81 safari vessels with 1,367 beds. The total tourist bed nights of these operational establishments in at the end of the period was 1,313,259 which was a drop (-3.7%) compared with the same period of 2014. Occupancy rate also registered a decline of 4.8% for the period with average occupancy rate recorded to be 80.8%. The average duration of stay for the period was 6 days.